Organizational communication can involve convoluted and elaborate protocols. It is always a challenge for leaders to find the best ways to get their message to employees and to access employees' ideas and feedback.
Making mistakes in individual communications or the channels that are used can create fear and disillusionment and ultimately negatively impact productivity. This happens and can be managed but there are seven deadly sins of organizational leadership communication that should be avoided.
Organizational leaders need to be visible. A figurehead is just that, an inanimate object that cannot engender loyalty or inspire motivation. If all you are is the name at the top of an organizational chart no one will care what you say or what you think.