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Friday, 10 September 2010 15:43

Customer Relationship Management Explained

Customer relationship management involves building and maintaining relationships with customers to construct lasting connections that are of value to both the business and the customer.

Over the past decade organizations have invested in computer systems and technology to manage customer relationships. From the earliest pop-ups that identified callers to the latest CRM systems that gather, collate and stratify enormous amounts of information the majority have overwhelmingly failed to deliver on their promise.

Published in Marketing and Sales