Over 30,000 enrollments in just a month - few MBA programs can boast of such enthusiastic participation. But this is reality today for one of the most innovative approaches to online MBA education in recent times
A little over a month ago, The London School of Business and Finance announced its new course - the LSBF Global MBA - that has made high quality MBA course material accessible at just a mouse click away. The program, available on popular social network platform Facebook, enables participants to access lectures, case studies and videos online from faculty and panel discussion groups at the School, including industry highflyers. The LSBF Global MBA application on Facebook has been developed by former Google employees, as revealed by Aaron Etingen, founder of the School who also conceived of this first-of-its-kind program.
What's more? The entire course content - spanning approximately 800 hours of multimedia material - comes free and students only have to pay at the point at which they opt for accreditation, if they do. Once exam requirements are met and accreditation fees paid, participants will receive an MBA degree from the University of Wales.
Till date more than 30,000 people have joined courses in corporate finance, accounting, ethics, marketing and strategic planning, indicate the latest reports.
Given that Facebook has now become a part of life for a mammoth 500 million plus users, the unique program offering is likely to continue attracting more and more students; however, for it to break barriers of skepticism and herald a truly revolutionary and cultural shift in the format of online education as well as industry acceptance might take a slightly longer time.
Find the LSBF (London School of Business and Finance) Global MBA here
A tweet there, a status update here, a blog post over there. This seemingly inconsequential stream of online commentary has suddenly begun to challenge the orthodoxies of traditional marketing approaches. Granted, corporates may have come to the social media party late, but they are showing every intention of playing catch-up. And those companies that don’t embrace these new methods of communication risk being left behind in the turgid realm of old media.